6 Steps: How to Choose the Best Digital Marketing Agency in South Africa
Please note this post has been supplied by our digital marketing division, if you require the best quote for your digital marketing services, please use this contact form or email hello@we-search.co.za
It’s no easy task to choose the right digital marketing firm for your company.
Many businesses prefer a digital marketing agency in South Africa over in-house marketing since it is more difficult to manage.
With new marketing methods appearing on a daily basis, it may be nearly hard for busy businesses to keep on top of the current trends, find out the best ways to use various platforms, and ultimately become a “jack-of-all-trades” in every aspect of digital marketing.
As a result, hiring someone else to do it for you might be really beneficial.
However, selecting the proper marketing business is not a choice to be taken lightly – especially if this is your first time.
Follow these seven steps to choose the best digital marketing company for your needs.
Identify The Marketing Requirements of Your Company.
When looking for the top digital marketing agencies, you should be prepared and ask yourself certain questions, such as what do I want to accomplish with an agency and how much am I willing to spend to do so?
Instead of wasting your important time and money, knowing precisely what you want can help you identify and narrow down exactly what you want.
You’re ready to start actively searching for the best digital marketing agency in South for you once you’ve defined your company’s needs – whether it’s growing your online presence or rebuilding your brand.
Find An Agency That Meets Your Needs
“How can I choose the right agency for me?” you might wonder.
To begin, evaluate the packages that a firm is giving. Do they align with what you want your organization to accomplish?
This is a vital topic to consider since, no matter how much you like them, if their marketing plan isn’t what you’re looking for, the agency isn’t ‘The One.’
Aspects such as cost must also be considered.
Remember, it’s not worth it to spend a little fortune on a digital marketing package that isn’t tailored to your specific requirements.
Do Some Preliminary Research.
It is critical that you conduct complete background research on the digital marketing agency you are considering before moving forward with the process.
Do they follow their own advice?
Examining the results that an agency has generated is the most effective approach to determine whether it is appropriate for you.
For example, if you’re considering employing a content marketing agency, how do they manage their own blog?
If you’re considering employing them for social media, find out how they manage their own accounts and whether they’re successful.
The same may be said for SEO; where do they rank in search phrases relevant to their industry?
Did you locate them on Google’s first page?
They may not be able to achieve what they promise or provide the services they provide if they do not “practice what they preach.”
Furthermore, referrals are an excellent approach to determine whether a digital marketing firm is the greatest.
Inquire among your friends and relatives to see if they have someone in mind, or if any friends-of-friends are aware of the situation.
Alternatively, consider reaching out to your professional network on LinkedIn to see if anyone in your sector has a specific recommendation for you.
If you’re considering employing a digital marketing agency from another country, proceed with caution.
You may believe you’re receiving a good bargain from an agency in another country, but in reality, you may be getting substandard service.
Not to add the potential for a time difference…
Ask The Right Questions
You might be wondering what questions to ask a digital marketing agency.
You’ll most likely have a hundred and one questions, but it’s critical to make sure you’re asking the proper ones.
Here are five important questions to ask your prospective new agency.
- How long do you keep clients for on average?
- How will results and ROI be measured?
- Can I see some campaign examples?
- What results can you promise me?
- Who will be completing the work?
Send A ‘Proposal Request’ (RFP)
Once you’ve narrowed down a list of digital marketing companies that you’re interested in working with, contact them to convey your interest.
The next step is to send a’request for proposal’ (RFP) to the firms you’ve chosen to assist you in making the finest digital marketing agency choice.
A request for proposal (RFP) allows you to gather information from a variety of organizations and choose the one that best fulfills your needs, both in terms of competence and money.
This should help you figure out which firm is ideal for your company and which digital marketing contract to sign.
Send Them an Assignment and Have Them Review It.
If you’re wary of testimonials and reviews and want to see what the organization can do for you, have them do a work for your company.
This helps you to learn more about their capabilities and whether their clients’ outcomes are as fantastic as they claim on their website.
Request that they construct a digital PR campaign or a content marketing article for your company, as well as some ideas to propose to you.
The digital marketing agency will next implement the greatest concept, and you will wait for the results.
This might be in the form of high post rankings or news publicity.
Invite The Agency to A Meeting.
If everything has gone well thus far, it’s time to schedule a meeting with the digital agency.
This is a fantastic method to get to know the team and to work out any kinks before signing a contract.
Any personality clashes will become apparent here, which might be damaging to your company’s development.
It’s known as “the beer test,” and it’s frequently used as a recruiting tool: would you take them out for a pint at your local pub, or would you run a mile the other way?
The response reveals a great deal.
Get more insights on digital marketing industry.
